After extraction of Hushed Pink’s DNA, we sought to seek its embodiment as an object. A series of ideation processes led us to streamline three product possibilities. After further exploration, we finally found Hushed Pink’s true embodiment — a light.
The choice of Hushed Pink as a light was far from arbitrary. We found many poetic gestures and interactions which are characteristic of Hushed Pink – a gentle brush, a touch, an embrace, a blow, a hug, a whisper – all of which could all be applied to a light.
As a bedside lamp, Hushed Pink could be an intimate and personal object. Warm & welcoming, it provides its users with a sense of comfort & familiarity after a tiring day. On the other hand, its soft light shines & protects them during a deep slumber.