Colour is everywhere – but what if it never existed in the first place?
Diving into the life and behaviours of someone living in a fictional colourless world, we built and defined the parameters of what such a world would be.
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Designing what objects would look like in a world without colour, in the context of traffic signalling.
We looked into the context of traffic signalling, of which our currently existing world relies so heavily on the use of colour to trigger reaction.
Through explorations and quick prototyping of concepts, we turn to other non-colour based options, from visual effects to haptics, to redesign human behaviour. The result is a collection of three traffic signalling objects, designed to function in a world where colours cannot be depended on to establish order and prevent danger.
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The envisioned objects: the Rotational Traffic Light, the Moiré Traffic Cone, and the Gradual Speed Bumps.
The Rotational Traffic Light uses a rotating casing over LED panels to signal between ‘go’, ‘slow’ and ‘stop’. Apart from the different visual intensity of each symbol, the rotation’s uncovering effect creates anticipation and a sense of preparation for the next signal that is to come.
The Moiré Traffic Cone, in a similar effect to a neon orange traffic cone, brings awareness of danger to passersby. The moiré interference pattern formed appears different as one’s perspective changes, causing attention-grabbing visual movements based on an observer’s own movement around the cone.
The Gradual Speed Bumps serve to replace existing yellow warning signages. It uses visual signals and haptic feedback to gently nudge drivers to slow down. The bumps gradually increase in steepness, slowing cars down progressively. Together with a visual tonal gradient, the feeling of increasing stimulation is further enhanced.
